Brussels (Reuters) - Services developed by Apple Inc. and Google for people to store photos, music and online data can do more to combat online piracy that the regulations may, a U.S. official said Wednesday.
Victoria Espinel, the U.S. intellectual property enforcement Coordinator, said innovation of enterprises is often more effective than the application of the law or other rules, which are sometimes applied inappropriately.
"The Government of the United States did not need to choose winners and losers and the last thing that we should think about doing is wasting the Internet with the inappropriate regulation", she said the world copyright Summit in Brussels.
"So that the Internet to be as productive and compelling as possible, we need to have a participation enables companies that interact with and benefit from trade Internet," she said.
Amazon, Google and Apple have announced music and other services that are downloadable from the "cloud" - a form of computer where the software and data are stored on the servers that users can access with smartphones or PC via the Internet.
These innovations give those companies an advantage in the development of more secure systems.
"If it is possible to construct it so that it cannot be compromised, it may have to reduce piracy by giving value to consumers - the ability to own forever and access almost everywhere - which can be obtained with illegal copies," said Espinel.
"The flexibility of the cloud can help stimulate the development of serious legal alternatives."
Apple unveiled Monday it services remotely, giving it an advance rivals Google and Amazon, which has recently moved storage of music and streaming.
Espinel said that she was already working closely with large companies to develop more security for online pharmacies and hold meetings with Google, GoDaddy, Microsoft, MasterCard, Yahoo!, American Express, eNom, PayPal, Discover and Visa.
Espinel said she would have met with officials of the European Commission to exchange views on intellectual property rights.
Last month, the Executive of the European Union set out proposals for the revision of the legal framework for intellectual property rights in the bloc of 27 countries. They will need approval from the countries of the European Parliament and the EU.
(Edited by David Cowell)
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