NEW YORK (Reuters) - ABC, NBC and CBS are on the summary of sales of advanced TV advertising, winning price almost double digit increases in all areas in one of the periods on record sales.
Although Fox has already been polished off the coast of its sales, the other three major networks broadcast can finish their agreements by Thursday, according to industry sources. CBS should emerge with the largest increases for its prime-time shows, with rates of 14% and 15% a year, the sources said there.
High prices have been largely planned this year upfront - so named because the dealmaking is completed months before the fall season TV gets underway - on larger marketing budgets corporate and resumed advertising executive.
Still, there are doubts, that networks could get rid double increases in numbers, a rarity even before the recession. The US economy is still on foot tricky and plans of the automotive industry marketing was equalised by disorders of the Japan.
NBC, controlled by Comcast Corp., a harder tone, because it had ratings below last season and revision of its schedule for 2011-2012 with a dozen of new shows, not proven. He nevertheless managed to win increases in prices of almost 9%, sources said, in part by playing his new team leadership and their recovery efforts.
ABC of Walt Disney Co, which has also announced major changes to the first calendar of the next season, has written business 10% to 12% over last year, based on the rates for each thousand spectators.
Supported by a number of popular shows, including "ncis" and "two and a Half Men" and a stable calendar for 2011-2012, CBS fired at the higher price rises in the initial period. In most transactions, CBS Corp. broadcast network won increases from 14 to 15 percent, sources said.
All three networks are almost completed the negotiations in which will remain as an exceptionally fast initial. Then the market last year completed at approximately the same amount of time - less than a month - the process extended throughout the summer in 2009.
All of Fox helped the tone, its sales of premium time of finishing the week last at a price of 10 to 11 percent above a year ago. A division of News Corp. Fox runs an hour less than prime-time shows every night of the week, meaning that it is less trade agreements to seal that his three rivals.
All four networks unveiled their hours of prime time for 2011-2012 at the beginning of last month, the preview more of three dozens of new TV shows to advertisers, affiliates and before critics for negotiations. They sell approximately 75 per cent of their commercial time for the new season of the original market.
ABC, CBS and NBC declined to discuss details of their negotiations.
(Reported by Paul Thomasch; editing by Andre Grenon)
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