BERLIN (Reuters) - beat NBC Universal rivals FOX and ESPN to secure U.S. rights to broadcast four Olympic Games in 2014 to 2020 in a deal of $ 4.38 billion Tuesday.
"It was very strategically important to have a long relationship and four games more and not only two.". It was a large part of our strategy, Brian Roberts, President and CEO of Comcast said in a telephone conference.
"The depth of coverage and access to U.S. consumers ever be greater", he said.
NBC Universal, which is controlled by Comcast Corp. and released every summer Olympic Games since 1988 and each winter since 2002 Edition, also has the rights until the 2012 Summer Games in London.
He has acquired the rights for all platforms, including free-to-air television, television by subscription, internet and mobile TV, the IOC said.
The winter of 2014 that Sochi, Russia and Rio de Janeiro, will be held at the Olympic Games was chosen to host the 2016 Summer Games.
LIVE COVERAGE
"We will make every event available, on a platform or another, live," NBC sports chief Mark Lazarus said.
The broadcaster has been criticized for using tape-delay to show Olympics on the first time also events recently that games Olympics 2008 Beijing and Vancouver 2010 Olympic Winter Games.
The hosts for the summer and winter 2018 and 2020 editions have not yet to be chosen.
"The numbers entered, but I'll you dire that we have been époustouflés by the presentation, the passion that this (NBC) team for the games.". It was very impressive, the Chief negotiator of the IOC, Richard Carrion said on the call.
"What was clear was the submission complete four-games, this is what put us on the line," he said.
Carrion said that NBC would pay just over $ 2 billion to the United States of the broadcasting rights for the games of 2014-2016 and about 2.38 billion for the next two games package.
He said that the breakdown by games would be 775 million for 2014, 1.226 billion for 2016, 963 million dollars for the 2018 games and 1.418 billion for 2020 Olympic Games.
While the rival broadcasters offers were not out, responsible for close to the IOC said offers ESPN and FOX have each well below levels 2 billion and $ 4 billion for a set of two or four games.
IOC Chief Jacques Rogge said Olympic pedigree of NBC has been instrumental in the decision.
"I can say that Olympic Games really are in the DNA of their (NBC)." We have received three excellent offers. Ultimately we were more impressed by NBCU, that not only has a track record for the retransmission of matches which speaks for itself, but also has a clear and innovative vision where he wants to take the distribution of the games by 2020, "he says.
The United States TV rights agreement is the largest source of revenue for the IOC, and it is the first auction since 2003 when NBC paid about $ 2 billion for the rights to the Olympic Games of 2010 and 2012.
President of Fox Sports Media Group David Hill said: "congratulate us NBC/Comcast and would like to thank President Rogge... for giving us the opportunity to participate in the process, showing how FOX Sports produce games, provide wide distribution, the largest marketing platform ever and an economic package believes us to be good for the IOC and News Corp.".
ESPN said in turn that they had offered as much money that they thought they had a sense for such a product.
"We made a disciplined offer which would have brought tremendous value for the Olympic Games and would have been profitable for our company."
"To go far would not have made sense of the business for us." We put our best foot forward with a compelling offer that included the enthusiastic participation of all considerable property of The Walt Disney Company. ?
MAJOR SHAKE-UP
NBC received the rights weeks after a major shake-up of its sports service.
NBC Sports Group Chairman Dick Ebersol, the Chief Architect in the construction of the Olympic brand of NBC, resigned in late may in a clash with Comcast Roberts and new NBC Universal Chief Executive Steve Burke.
Ebersol had overseen eight bids, and some have speculated that his departure could dent chances of NBC in negotiations with the IOC.
However, when the three sliding candidates envelopes with their bids in a plexiglas Tuesday box at the IOC headquarters in Lausanne, he was again NBC who emerged victorious.
NBC aired a total of 12 Olympic Games, but this will be the first in its new majority owner, Comcast Corp., the largest U.S. cable television company.
"Featuring the most great athletes of the world greatest sport scene and strengthen the universal Olympic values of respect, friendship and excellence, requires significant measures of resources and skills," said the United States Olympic Committee CEO Scott Blackmun.
"Anyone who has seen Olympic programming from NBC Universal knows that they have the skills, and today they have renewed their commitment."
(Additional reporting by Paul Thomasch New York and Gene Cherry in Raleigh, North Carolina)
(Written by Karolos Grohmann;) Editing by Ken Ferris and Clare Fallon. (Question or comment on this story email sportsfeedback@thomsonreuters.com)
没有评论:
发表评论