NEW YORK (Reuters) - broadcasting Fox became the first major U.S. network for its sales advanced TV advertising, banking almost 2 billion dollars of transactions for prime-time ads next season.
Fox, who unveiled his first 2011-2012-time schedule last month, said Thursday that he had recorded "significant growth in volume and price" during its negotiations.
According to the sources of advertising, News Corp. Division locked deals at prices which were 10 to 11% higher than those of a year ago. It sold approximately 80 per cent of its inventory of advertising for $ 1.99 billion.
The three other major U.S. broadcast - Walt Disney Co ABC networks, CBS Corp. CBS and NBC, majority owned by Comcast Corp. - is still negotiating on prime-time commercial spots for the upcoming season.
Executives said the negotiations began shortly after the broadcast networks introduces their new schedules in May and could be completed shortly. Fox runs an hour less than prime-time shows every night of the week, meaning that it is less trade agreements to seal that his three rivals.
The other broadcast networks should also see double-digit increases this year, thanks to the strong demand of businesses seeking to run national promotions for all cell phones of new cars.
(Reported by Paul Thomasch.) (Editing by Steve Orlofsky)
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