LOS ANGELES (Hollywood Reporter) - Peter Jackson, James Cameron, Michael Bay and Kathryn Bigelow are among filmmakers leaders 23 denounce new video service at the request of bonus that puts some major studios films in homes only 60 days after their theatrical release.
They have signed an open letter supporting the candidacy of film theatre to scuttle the planned service by Warner Bros., Sony, Universal and 20th Century Fox.
Other signatories include Guillermo del Toro, Roland Emmerich, Shawn Levy, Michael Mann, Todd Phillips, Brett Ratner, Adam Shankman, Gore Verbinski and Robert Zemeckis. It is a formidable and powerful group with links strongly rooted in the studios, they now.
"As leaders in the community of creators, we call for a seat at the table." We want to hear the plans of the studios for how this new model of distribution will affect the future of the industry that we love, "States of the document."
"And until that happens, we ask that our studio partners do not unwisely undermine the system current, successful, releasing movies in a window of sequential distribution which encourages fans of cinema to see films on the scene of the optimal and most cost-effective exhibition",: theaters of America. ?
Cameron and his partner producer Jon Landau - also signatory - worked with the Assn.. National of the owners of the Theater (NATO) in raising support for the open letter. NATO will pay for the letter to appear in the publication of the industry variety Thursday - like DirecTV launches Home Premiere, the new VOD service. The first title is "Just go with Sony," which customers HD can rent for $29.99 from Thursday. Analysts have predicted that this will have little impact.
"You can discuss VOD windows throughout the day, but what you may not deny is that there is a huge outcry to theatre owners that they feel threatened by the present," said Cameron.
"The experience of cinema is the source of our entire company, regardless of what platforms we trickle down to." If exhibitors are concerned, I am concerned. We should be listening to them. Why on earth would you give audiences an incentive to ignore the optimal shape of your film? My films are not in the home at the beginning, but many will be, which will weaken the movie theater industry - and then my films are threatened, "Cameron continued."
The letter is the first public step in an ongoing effort by the owners of theatre to air the concerns of all those affected by the shortening of the theatrical release window.
"In the essential framework of a company that last year reported 32 billion dollars in sales of tickets for theatre in the world," the letter States, "we in the community of creators believe that the time is for both studios and cable to recognize that a release pattern for the" video on demand of premium that invades the theatrical window current could irrevocably harm the financial model of our film industry.
In their letter, directors and producers say premium VOD could negatively affect consumer purchasing habits, exacerbate film piracy and severely limit the ability of theatre owners to play movies in platform release profiles.
The studios are premium review VOD to offset a slowdown in DVD sales. Cameron and his brothers, said that the DVD problem is not solved by premium VOD. The letter says: "that sells for $30 by viewing today could be blown for $9.99 in the coming years.". Wiser heads prevail, the theatrical revenue cannibalization for a faulty, premature video window could lead to the loss of hundreds of millions of dollars in annual revenue. Some theatres will close. ?
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