2011年4月21日星期四

NBC and the NHL agreed to 10-year TV rights deal (Reuters)

NEW YORK (Reuters) - the National League of Hockey have agreed to a 10 year rights U.S. distribution agreement with NBC Tuesday in an agreement that Commissioner Gary Bettman hailed as the most important in the history of the League.

The deal, reported $ 2 billion, will see the NHL become a great player on the American sports scene with 100 regular season games televised each year and the introduction of a game televised national the day after Thanksgiving.

Through the season NHL 2020-21, the deal will see NBC remain the exclusive network for the League while Versus retains exclusive rights to cable.

"As we built the sport over the past six years, we would not had partners better than NBC and Versus," Bettman said reporters in a conference call.

"He has brought us to the point today where we are the most important media agreement that this League has never been able to participate in, and it is an extremely exciting time for us."

While the $ 200 million NHL will draw in each year is a big leap of the appears to be approximately $ 77 million he won in his last deal she derisory compared with the billions of dollars in revenue the NFL and TV the command of major League Baseball season and the almost $ 1 billion receives NBA.

But the agreement is certain to increase the footprint of hockey at the United States.

The agreement between the NHL and NBC Sports Group includes promotion targeted across the NBCUniversal/Comcast Corporation, since the merger, consists of 20 networks television and 40 digital platforms more.

Since the lockout 2004-05 that shattered an entire season, the NHL has given her ratings and revenues grow regularly.

In the four years, the United States TV ratings increased by whopping 84 percent, according to the NHL, while the Winter Classic outdoor game is quickly established as a tradition of day of the year.

Classic this year, between it the Pittsburgh Penguins and the Washington Capitals was the hockey game most watched regular season to the United States for 36 years.

(Written by Steve Keating in Toronto.) (Editing by Frank pings)


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