NEW YORK (Reuters) - Discovery Channel, is home to a string of popular adventure and nature shows, will implement a TV schedule featuring a family of circus, woolly mammoths and reptile rescue, among other quirks next year.
Discovery Channel, which has sometimes struggled last season to retain viewers, has provided three new specials and four new series for 2011-12 programs of the season, to join his return including "storm hunters" and "Deadliest Catch".
Discovery will present its complete range to advertisers in a presentation later Thursday, before he began the process of negotiation of commercial rates for the upcoming season during the period of initial.
TV advertising climbed in recent months on demand among the categories of automotive, retail and telecommunications, providing a boost for sale to the owners of such as Discovery Communications and Time Warner Inc.'s cable network.
The result, analysts say, is that commercial rates could be by 10 per cent or in the initial market of this year, when the cable and broadcast networks sell most of their time for the next TV season. NBC, CBS, Fox and ABC networks will present their queues in May.
Discovery Communications, in addition to the Discovery Channel, is the owner of TLC, Animal Planet, discovery of the inquiry, Science and made the discovery & health.
He is also the owner, with Oprah Winfrey, the new network, a mixture largely oriented towards female lifestyle, advice and entertainment edifying. The network suffered setbacks of public ratings since its launch very publicized in January.
Specific plans to introduce a new series of six in the upcoming season and will return ""Our America with Lisa Ling,"" Ask Oprah All Stars"," enough already! "In the bedroom with Dr. Laura Berman"and "Oprah this master class".""
New series of OWN understanding "confronting", "I owe you my life," "louie spence dance Project," "My Mom and Me," "Sweetie pie", and "" Unfaithful: stories of treason. ""
The only titles give some indications about the audiences served by OWN and discovery, which next year will feature specials titled "frozen Planet", "Where is my mammoth" and the very popular "shark week."
As for the new series, discovery will paste nonfiction that often highlight boulots small evidence and bizarre settings with its traditional range of programs. Will ten stories hard to believe, only by example, "Penn & Teller Secrets of the universe," which is a fake.
In "Life on a wire," the audience will follow the Flying Wallendas, a family of circus, while in "Marsh Brothers," Robbie and Stephen Keszey will be presented to the work in their reptile refuge.
The new final show for the 2011-2012 season is "Best in the business," which discovery is billing as "the ultimate battle of the supremacy of job-skills which celebrates the cream of the cream of the American workforce."
(Reported by Paul Thomasch, mounting by Matthew Lewis)
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