NEW YORK (Reuters) - U.S. advertising expenditures should increase of 3.1 per cent this year, with cable television, video online and mobile marketing leads the charge, according to a forecast published Monday.
Magnaglobal of the Interpublic Group forecasts confirm that many leaders of the media, particularly television and digital media, said: a better economy made more confident companies in major campaigns of branding and product launch.
It is increasingly clear that expenditures were recovered, but it remains to be seen when the growth rate will begin to accelerate.
Projections 3.1% increase this year, for example, is almost identical to the rate of growth in 2010, according to Magnaglobal.
Advertisers are also showing a preference for the more targeted marketing, according to the forecasts of. National cable television expenses are estimated to increase a lucrative 10.8 p, while expenditures on general public networks including ABC, CBS, NBC and Fox are expected to increase of 2.4 per cent.
The other point warm for the rest of this year will be spending on ads in digital media, thanks in large part to investment in mobile video campaigns and online. Expenditure in category mounted 18.7% forecast this year.
(Reported by Paul Thomasch.) (Editing by Richard Chang)
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