LOS ANGELES (Reuters)-, he seeks to be another summer of superhero and suites as Hollywood releases a flood of images to their core audience of young men.
Studios generate about 40 percent of their annual turnover during the summer season lucrative for four months. But despite the sale of tickets in a record of $ 4.35 billion in 2010, it was rising prices.
The sad reality is that attendance has fallen for the past three summers, reached its lowest level since 1997 last summer.
Therefore, what gives? Paul Dergarabedian, analyst for Hollywood.com box office, said alternative watch movies from Netflix, Hulu and video-on-demand are giving cinemas a run for their money.
Dergarabedian "the immediacy of delivery online has created a competitive landscape for theatrical film going," said Reuters.
Step that is going to the multiplex is in danger of extinction - as long as the product is good.
A year after "Iron Man" suites "twilight" and "shrek" pulled in the crowds of the summer, the studios are front many of their potential blockbusters of loading at the beginning.
Summer cannot come fairly quickly to Hollywood with sales of 2011 date of 2.7 billion dollars, or down about 18 percent last year.
"The cavalry is on its way to get the momentum going, so it's big names and big franchises", said Dergarabedian.
Firearms could not be blazing, but hammers will certainly be hammering when began the adaptation of Marvel Comics "thor" - with a budget of $ 150 million reported production - things may 6. Newcomer Australian Chris Hemsworth stars in the title role, as the God of Thunder.
Following in succession rapid will be a fourth film "Pirates of Caribbean" (20 May), "Hangover" and "kung fu Panda" suites (May 26) and "X - Men: first class" (3 June) a prequel to the franchise.
Before the season ends in September, superheroes more two comics come to life, including "Green lantern" (17 June) and "Captain America: The First Avenger" (July 22).
The summer of the pits inevitably earthlings against intergalactic aggressors. Foreigners will have two shots: in "star trek" 1979-set "Super Director J.J. Abrams 8" (10 June); and in the science fiction film West "Cowboys & aliens," starring Daniel Craig and Harrison Ford (July 29).
July 1, these robots changing form of return for a third attempt to support the civilization "" Transformers: dark of the moon. "" Primates stake their claim on August 5 in "Rise of the planet of the apes," a prequel starring James Franco.
But probably the greatest battle will take place July 15 between humans and wizards and witches, Muggles and Squibs, half-bloods as "Harry Potter and the Deathly Hallows - part 2" closes the chapter on the greatest film of all time franchise.
With school children, many family films are proposed. But has plenty of familiarity. Offerings include an adaptation of the book entitled wishfully, "Judy Moody and the step damage Summer" (20 May), "cars 2" (24 June), "The Smurfs" (29 July), and "Spy Kids 4: all the time in the 3D world" (August 19).
You prefer some raunch with your popcorn? Edgy comedy come fully into force this summer. A sequel to the surprise of 2009 struck a "Hangover", opens its doors on May 26. Two weeks earlier, on May 13, the ladies go to live it up in "Bridesmaids."
Justin Timberlake stars in a pair of adult comedy, reunion with real-life girlfriend ex Cameron Diaz in "Bad teacher" (24 June) and to team up with Mila Kunis for "Friends with benefits" (July 22).
"It is now at the point where there are as many sizzling comedy as there are movies of the comic strip," said Dave Karger of Entertainment Weekly. "" "". Each studio chasing "The hangover." ?
Some big stars participate in more down to Earth prices, serious program against all special effects and animation.
July 1, Tom Hanks directs and stars as a recently deleted worker "Larry crowne" opposite Julia Roberts. Brad Pitt and Sean Penn deepen family relationships "Tree of life" of Terrence Malick may 27; and the racism of the 1960s is explored in the adaptation of large screen of the novel Kathryn Stockett bestseller "Help him" on August 12.
"It is important that the older audience not to be neglected during the summer,", said Dave White, critical film for grafi. "They are not rushing off weekend to see an opening film, but they want to see movies on adult human beings humans in adult situations."
(Edited by Jill Serjeant)
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