NEW YORK (Reuters) - If you come to Broadway, Broadway will come to you.
This is the philosophy behind the occurrences of movie theatre across the country ahead of two current Broadway shows - Tony Award-winning musical "memphis", and "the Importance of being Earnest" theatre of the roundabout revival of the play Oscar Wilde classic, involving starring British actor Brian Bedford renowned.
Although the concept has been around for some time, it has taken off in recent years the number of cinemas equipped to show the video high-definition and vivid for the alternative content.
After the success of the emissions of the London National Theatre "NT live" and "Living in HD of Metropolitan Opera", the new brand of offers the first time that Broadway shows will be available in movie theatres while still enjoying successful theatrical runs.
The producers of "Memphis" Sue Frost and Randy Adams are indifferent to the possibility of emissions cannibalizing the sales of tickets for Broadway production or next national tour.
"We thought it would be a great marketing tool, especially for the road, and we have been delighted the idea of capturing the original company," Frost told Reuters.
Adams emphasized the success of Hollywood versions of performances on stage as "Chicago" and "Phantom of the Opera".
"It does not hurt sales (Theatre) at all." If anything, he revitalized their. Nowadays, people tend to go to what is familiar. So I think that the more familiar people are with 'memphis' and its brand, they more likely they are to actually participate in the show, "says.
"memphis" is due to land on 600 screens around the United States for four indices between April 28 and may 3 the price recommended ticket $ 20 - what is a good case to approximately $130 for a high seat on Broadway.
Filmed with multiple cameras placed in strategic locations to not interfere with the enjoyment of live audiences, broadcasts approximately the experience of seeing the performances of the theatre, with the additional advantage of close-ups that essentially viewers the best seat in the House.
Bruce Brandwen, founder and CEO of Broadway Worldwide, produces "memphis," for the movie theatres, the pioneer of the concept in the 1990s with such shows as "Of Smokey Joe Cafe" and "jekyll & Hyde."
Brandwen decreased detail registration fee and to capture "memphis" to broadcast. But he said that the process can vary from 2 $-$ 4 million, according to the number of machinists, the musicians and the performers involved.
Several public performances of "memphis" were shot in high definition, with the results published for the upcoming release.
At the roundabout takes a different tack with "Seriously", which will be screened not only at the national level but also abroad from June 2 and continuing to different dates to June 28. Three shows were filmed before live audiences, with a non-revised version finally chosen for the broadcast.
Managing Director Harold Wolpert from the roundabout, said that the purpose of the project was to "do our work as accessible as possible to as many people as possible."
He said "Earnest" was selected as the inaugural company effort in large part by a grant from a funder very - a big fan of the Bedford scene veteran and production - who has paid all the costs.
"We do not believe that when people see what it will mean much," Wolpert told to "Seriously". "" "". It is very, very important for us. Our bottom line is not only financial, but aesthetic. ?
(Edited by Jill Serjeant)
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