LOS ANGELES (Hollywood Reporter) - after months of slumping ratings, NBC has something to sing about with "The Voice".
New rival of "American Idol" of the network - with Christina Aguilera, Central and Eastern Europe Lo Green, Blake Shelton and Adam Levine as coaches musician - corrupt supersized "Fox glee" for a rare night of dominance.
"the voice" drew a 5.1 rating in the coveted adults 18-49 demographic, while a "Glee" 90 minutes, inspired by Lady Gaga had to make do with a 3.4. Overall, "The voice" averaged 11.8 million viewers during its first strongly promoted for two hours, which is about half of what "Idol" draws in for Fox.
No surprise, "the voice" biased heavily female, primarily among persons aged 25 to 54. The only program to draw a swath even more important this demo of average age was ABC older tilt "Dancing With the Stars".
In adults 18-49, "The Voice" improved average season NBC during the period of 89%, and it ranks as the first series to be rated on a major network since the beginning of "Undercover Boss" CBS after the Super Bowl for 2010. It also stimulated the network placed fourth in a victory for rare ratings for the night, while ABC fired more viewers because of "Dancing with the Stars".
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