LOS ANGELES (Reuters) - the first O Music Awards - new blaming show that celebrates the rise of digital music - will be held in Las Vegas next week, organizers MTV Music Group said Wednesday.
But accurate localization for performances, flash mobs and other events held secret for a long time, in accordance with the submission of the company to promote creativity on the red carpet and handouts trophy which mark traditional award shows.
English folk rock band Mumford & Sons, rappers Lil B and Lupe Fiasco, Nashville-based string band Old Crow Medicine Show and others will occur in the event the week commencing April 25 on the hub of Las Vegas and other places of the country.
The main event on April 28 will jump start with Chidera "chiddy" Anamege of alternative hip-hop group Chiddy Bang record attempt in the world for the longest rap freestyle, MTV Music Group, said.
"I've been freestyling since the age of 14 years and it is certainly me me to test," Chiddy said of his attempt to enter the Guinness Book of Records.
The award event will begin on Thursday evening, when a flash mob, will descend on "a surprise iconic Las Vegas place", said organizers.
O Music Awards will present a range of artists and celebrities web and innovative. Awards will be presented throughout the week in several ways, including live streaming, viral videos and social media sites to take account of the growth of the music, buying and sharing sites like YouTube, iTunes and blogs.
"The advent of the digital space has changed for always the way learn us, know and appreciate music," said Dermot McCormack, Executive, digital, Vice President for MTV music.
"The time has come to celebrate and to grant achievements and innovations in this space with an experimental, evolving Orthodox, and prior to event," said McCormack.
O in the title is subject to interpretation, or online or in progress, said organizers.
Fans have sunk so far more than 1.9 million votes on the O Music Awards Web site and social media for categories ranging from artist should follow on Twitter, short of music more funny and more viral Dance.
Leading candidates include Lady Gaga, Nicki Minaj, funny or die, Tyler the creator and YouTube star Antoine Dodson.
(Reported by Jill Serjeant;) (Editing by Christine Kearney)
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