NEW YORK (Reuters) - American television audiences are bound to experience a little of already saw this coming season.
As ABC, CBS, Fox and NBC preview more than three dozen of the new TV shows this week, they sought to convince advertisers that they might offer better, programs cooler than the harvest, that they introduced a year ago", which produced some flops like"undercovers"off the coast of the map" and "lonestar."
They can succeed, but it will not be the result of any derogation of proven formulas. Few dramas, sitcoms, and reality shows introduced for the upcoming season - the brief clips and descriptions provided - appear all that much different from what the public came to expect from prime time TV.
Take account of "The X – Factor the Fox," one of the most anticipated new programs for 2011-2012. A talent show which will be broadcast twice a week, "the X factor" has four judges, including Simon Cowell and Paula Abdul, offering advice, encouragement and the nastiness to participants with his dream of becoming the next musical sensation. Many hugs and tears will not fail to be included.
"It is like"american idol"responds to a mirror," comedian Jimmy Kimmel joked this week at a presentation by rival network ABC. "I think it's the best idea of 2002".
Or look at "Pan Am" and "The Playboy Club, two other shows unveiled at the presentation"upfront", so named because the shows are introduced and advertising is sold next season." This year, ABC, NBC, Fox and CBS booth for reserve collectively 8.5 billion to $ 9 billion in commitments.
The two "Pan Am," on "The Playboy Club," on NBC, and ABC are dramatic in the workplace in the 1960s Golden, glamour and inspiration hard to miss.
"Call the"mad Men"effect," said Lisa Quan, Director of analysis of hearing to the MagnaGlobal Agency, media and research belonging to Interpublic Group.
There are obvious differences: "Pan Am" revolves around an airliner, "the playboy Club" is set in a nightclub, and "mad Men" takes place on Madison Avenue. It remains to see if a new show can reach the quality of "mad Men."
But ABC and NBC clearly wish to capitalise on the success of "mad Men" and prove that they, too, can represent the attitude and style of the 1960s dazzling start.
"It's all about taking something familiar, something that works, and putting a spin on it," said Brad Adgate, advertising and marketing firm Horizon media analyst. "I think you want to put on quelque chose familiar enough to the viewers that the networks are comfortable, but something that offers something a little different."
LOOK FOR "LOST".
Originality can pay big dividends, if it leads to the next "Lost" or "glee", and not all offered this year is stereotypical. Fox, for example, deploys Terra Nova, an ambitious science fiction drama of Steven Spielberg, and there will be some performances based around enough tales, "once upon a time" on ABC and "Grimm" on NBC.
Still, TV executives have much reason to stick with the familiar. The manufacturing process of a pilot - something of a series of test program - may cost $ 5 million, leaving little room in the budget for experimentation. In addition, find new hits is hard enough without out on a branch; only about one-third of all the new shows are renewed for a second season.
Is not prevent industry from under criticism for trying to do enough hard be original.
"We wanted to be derived from this year, that is why we have picked up all these shows," NBC Entertainment President Bob Greenblatt sarcastically replied that when the question was raised on an appeal of the press. "" "". You listed seven shows that, in your opinion, are derived. so do you want to tell me that I think that they are original and thinking and bold and original? Because I am. ?
Among the other new, if not avant-garde, programs from this season are "Smash of NBC," which will contain the song and dance of the elements that have been "glee" such a hit. NBC "Prime Suspect," based on the popular British series which could be seen on PBS. The Fox Animation "Napoleon Dynamite," based on the film of 2004; and ABC's of funny ladies, an update of a popular television series and film.
There is also the menu typical of sitcoms starring odd - couples, single parents and young adults find their way in major cities. Titles this year include "2 Broke Girls", "suburgatory", "I hate my teenage daughter" and "New Girl".
"All the world from time to time someone will come up with a twist and make fresh," said Quan of the MagnaGlobal. "We like to see them take risks, but not simply with a set timetable."
Walt Disney Co is owned by ABC, CBS is owned by CBS Corp., Fox is a division of News Corp. and NBC is controlled by Comcast Corp...
(Editing by Steve Orlofsky)
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