NEW YORK (Reuters) - Comcast Corp. and CBS Corp. has shown that the TV business is still higher than billed, tax return which exceeded most forecasts and preparing healthy price increases in the next round of ad sales.
The advertising rates rise come a major relief for a TV company which was under strong pressure out of the recession, when companies cut their marketing budgets and consumers fall in love always more deeply with social media.
Today, the economy, making progress and marketers willing to spend for national campaigns for the promotion of cars, clothing and cell phones, TV advertising market is blistering.
You will need to buy some last minute commercial time? Advertisers can expect to pay more that they would be when the time of purchase in longer term deals a year previously, 30% to 40% according to executives.
CBS Chief Executive Les Moonves, whose society is home to the most-watched U.S. successfully broadcast network shows such as "the big Bang theory", predicted that rates of commercial time TV will increase by two-digit in the next month advanced the selling period.
"We are very encouraged by the strength in the advertising market," he said on a conference call. "Television is still the best game in town."
Ad revenue on the CBS network, when excluding two special events, the Super Bowl and the NCAA basketball tournament, was up 12% by ended first quarter.
Comcast, no. 1 United States cable operator, could take issue with the notion of CBS that nothing beats for TV broadcast. In the first period, it reported quarterly results which included NBC Universal, he posted a 14% increase in advertising revenue from its cable networks, including USA, CNBC, and Bravo, among others.
Income to the NBC broadcast network has been to a more modest - but still in good health - 8 per cent.
NBC will present its 2011-2012, prime-time schedule to advertisers on May 16. Fox, CBS, and ABC will follow, and then negotiations for advertising time would begin seriously, with approximately $ 8.5 billion to $ 9 billion at stake for the four major networks.
Although Comcast seems to have planned his acquisition of NBC Universal - it has closed the deal to take control of 51 percent in January - its key activities are still sell subscriptions to broadband services, voice and video.
In this sense, the company also exceeded expectations, adding more than 418,000 of high-speed Internet subscribers in the course of the quarter and 260 000 subscribers telephone. Collins Stewart analysts had estimated that Comcast would add 300,000 subscribers to the Internet and users of phones 207,000.
Comcast lost only 39 000 video subscribers, the low number of video subscribers in four years since the beginning of the face strong competition for video clients of digital video services of telephone companies, including Verizon Communications' yarn and U - verse AT & T Inc..
"The numbers of cable were strong and the financial statements have been in line or better than expected, said Craig Moffett, analyst for Bernstein." For all the attention on NBC Universal, it is still a history of cable.
Overall, the net income of Comcast passed to 943 million, or 34 cents per share, a maximum of $ 866 million, or 31 cents per share. Excluding the costs associated with the transaction of NBC Universal, profit came 36 cents.
CBS, which also has publishing, outdoor advertising and radio divisions, reported for the first quarter earnings of $ 202 million, or 29 cents per share. Analysts had expected earnings of 19 cents per share, according to Thomson Reuters I/B/E/s
Revenues of $ 3.51 billion, while down slightly from a year ago, when it broadcast the Super Bowl, also arrived ahead of analysts of $ 3.46 billion.
In after hours trade, CBS Division rose 4 percent and 1 percent Advanced Comcast.
(Editing by Phil Berlowitz)
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