NEW YORK (Reuters) - the number of households of the TVs United States own is estimated to have declined for the first time in 20 years, according to the Co Nielsen, which was published Tuesday forecast figures of.
The transition from analogue to digital broadcasting in 2009, the slowdown in the economy and the trend among consumers to watch TV programs on all other platforms, including computers and tablet devices, were given as reasons for the change.
Yet, it has been estimated that in 2012, a few percent of American households 96.7 owned televisions, down of 98.9% in 2011.
Nielsen, a division of Nielsen Holdings, based their preliminary estimates on 2010 U.S. Census data, which showed an increase in the number of households and trends of the property of TV since several years. Adjusted estimates will be provided in August 2011.
Nielsen, who keeps tabs on TV ratings and often determines the fate of the programming, also said that a number of young urban consumers go without subscriptions paid TV, often called "cord cutting."
Cord cutting long term effects were still uncertain, said Nielsen.
(Statement by Jennifer Saba, editing by Maureen Bavdek)
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