LOS ANGELES (Hollywood Reporter) - won the Palme d'Or at the Cannes Festival is the tip for "tree of life", a new drama starring Brad Pitt and Sean Penn?
The film has reported an estimated amount of $352,000 over its first weekend in a total of four cinemas in New York and Los Angeles. His average per screen of approximately $88,000 is a record for a film released by Fox Searchlight, exceeding thus the average of $80,000 for the "Black Swan" last year.
Performance of the critically acclaimed film has been even more impressive in view of its long duration of 138 minutes, said Sheila DeLoach, Executive VP studio for distribution. And Fox Searchlight relied almost entirely on advertising to generate interest in the drama to a costly media campaign.
"Win the Palme d'Or really pushed forward," said DeLoach.
The last American film to go with top honour of the festival was documentary Michael Moore's "Fahrenheit 9/11" seven years ago.
"Tree of life" is not the only film feel the glow of Cannes. "Midnight in Paris from Woody Allen," the festival opening night film, remained strong business in its second weekend.
Sony Pictures Classics release rose six places no. 7 with 58 theatres $ 1.9 million; her total of 10 days is passed to a stellar $ 2.8 million. Last weekend, "Midnight" one of the best mean location of all time--$99,834 - marked the opening six cinemas.
"Tree of life" had a long and twisted journey on the big screen. The film's producer, Bill Pohlad, originally intended to open the film end of 2009, but notoriously perfectionist Director Terrence Malick was did not in time. If it is neither loan at Cannes last year.
DeLoach said evening performances have been sold in all four theatres. The studio is planning a slow implementation. This coming Friday, the film adds eight markets, playing in a total of 18 movie theatres. Come July 1, the film will be in a national small releases of 200 to 300 theatres. (This story has been corrected to correct the spelling of the name of Sheila DeLoach to paragraphs 3, 4, 9, and its title, paragraph 3)
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