NEW YORK (Reuters)--DirecTV group, provider of TV by satellite, said its quarterly earnings rose in the first quarter made incursions in the television market more in Latin American countries, such as the Brazil and the Mexico.
The company has added services subscribers during the quarter in Latin America, which overshadows 184 000 new subscribers, that he drew a United States. The company was tapping into middle class, including to Brazil, to buy its subscription service.
"Latin America has shown terrific numbers," said Kaufman Bros analyst. Todd Mitchell. "It's this led backwards."
The lower dollar rate helped revenue per subscriber to the Brazil numbers.
DirecTV strongly markets the company called the "Brazilian Oprah", at Brazil, where he launched a marketing campaign around Zico, a famous footballer and Hebe Camargo, a popular personality in a day late last year analyst.
DirecTV net income raised to $ 674 million, or 85 cents per share, from 558 million, or 60 cents per share, a year earlier.
Adjusted for the sale of its interest of 5% of the Game Show network, it earned 83 cents per share, which beat average estimates of analysts of 71 cents per share, according to Thomson Reuters I/B/E/s
One of the concerns surrounding the fate of the next season of the National Football League, since one of the main products of DirecTV is the exclusive "nfl sunday Ticket", which carries almost every game football pro around the League.
The League is still mired in a lock-out and the issue is making its way through the Court.
A large part of the US DirecTV growth can be attributed to "Sunday Ticket", for which the satellite company pays the NFL 1 billion dollars per year.
In a long strike, DirecTV stands to lose a portion of the approximately 2.2 million football fans who pay $300 per year for the package.
The company said that if a full season of play is lost, it is necessary to make payments to the NFL, but the company gets to add on an additional season at the end of his contract. If only a few games is skipped, their payments to the NFL are also reduced, the company said.
Income increased by 13 pct $ 6.32 billion. Analysts expected revenues of $ 6,23 billion, according to Thomson Reuters I/B/E/s
The company has added 184 000 new subscribers during the quarter to the United States. This exceeds the average estimates of Wall Street analysts on 157,000 subscribers, according to Mitchell.
Earlier this week, Dish Network Corp., main rival of U.S. DIRECTV to the United States, said it added a number of better than expected of subscribers and settled at his trial dragging with TiVo Inc..
DirecTV shares at $48.50 on the New York Stock Exchange is closed on Wednesday.
(Reported by Liana b. Baker.) (Editing by Derek Caney)
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