NEW YORK (Reuters) - Fox Broadcasting calls of Simon Cowell and Steven Spielberg hitmaking power to maintain its position with younger viewers, with one offering an another splashy talent show and the other with a prehistoric world to TV network.
Fox is also added four new comedies, two animated and two live action, with a two other dramas to its schedule of TV prime time for 2011-2012, already anchored by titles such as "american idol" and "Os".
The leaders of network, unveiling their new calendar Monday, said that Cowell "the X factor" would this fall on Wednesday and Thursday evening, implementation strategy mirrored mid-season is uses to "american idol".
"We believe that we have the gold standard in"Idol"and"X factor"," Fox Networks Group President Peter Rice said on a conference call. "We have to Simon Cowell the absolute star of the kind at the height of his game."
Based on the British hit, "the X factor" is yet another in the growing list of talent shows that are spread through television. It will include a jury of Cowell, British singer Cheryl Cole, producer disk Antonio 'L.A.' Reid and Paula Abdul, leaving "Idol" there is a conflict of two-year contract.
Another new tentpole show Fox - the type that, if successful, can get entire families gather around the television all - is the Fox talent show.
Called "Terra Nova", the drama of product of Spielberg is an account of a family that travels back 85 million years, face the dinosaurs and assorted villains. The show, which was an overview for advertisers a year ago, will debut on Mondays this fall before the drama medical "home".
Television struggled last season by introducing dramas big, broad, almost all failed to win audiences, and the expensive "Terra Nova" will be under pressure to perform.
In discussing the issue, Kevin Reilly, who heads entertainment at Fox, called "one of the more ambitious commitments, we have participated in" and "unlike anything you've seen before."
Fox, a division of Rupert Murdoch News Corp., will present its new range of advertisers later Monday. Comcast Corp. NBC, Walt Disney Co ABC and CBS, owned by CBS Corp., are also taking the veil on their schedules of 2011-2012 this week.
The industry will then get the company to negotiate the major part of advertising for the season, an annual event called the initial market.
Fox comes to the table of negotiations with a variety of prime time which is already top with - the most prized by advertisers - more young viewers and with a few holes to fill its schedule.
Other that his "the X factor" and "Terra Nova", Fox will be out four new comedies in 2011-2012, including two series of animation: "Allen Gregory," featuring an early 7 years and "Napoleon Dynamite", based on the popular film.
His other comedies include "new Girl," starring Zooey Deschanel, who appeared in films such as "500 days of summer" and a comedy about single moms called "I hate my teenage daughter."
At mid-season, Fox will introduce "The Finder", a drama of crime on a former military policeman with a special power and "alcatraz", J.J. Abrams, executive producer behind "lost" and "Star Trek".
(Reported by Paul Thomasch.) (Editing by Robert MacMillan)
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