CANNES, France (Reuters) - film company is force to life at the Festival de Cannes when one end extended gloom, find the strength renewed money from China, the return of Hollywood studios and stars a traction power list.
Frames of film at the festival of the C?te d'Azur, which double of a huge market for films from around the world, say distributors are spending more freely to new projects now that a period of funding tight because of the global financial crisis has eased.
Among the signs of renewed health are the presence of artists such as Kanye West and Lady Gaga build lavish Festival, and the commitment of the major studios to splash on lavish entertainment for their clients.
Leaving austerity behind U.S. studio Miramax hired a fleet of boats to carry the frames of the Cannes film festival in a nearby private beach Cap d'Antibes, to meet the entrepreneurs and actor Rob Lowe, also an investor in film.
"I am sensing optimism because people are starting to go into account that the possibilities are growing," Mike Lang, Chief Executive Officer of Miramax, the studio movies like "trainspotting" and "No. Country For Old Men"."," told Reuters.
"Over the next 10 years, I think you'll see something much more greater than what we have seen over the past 20 years," said Lang. "There are more channels of pay television, etc., markets emerging and we have not yet spoken on China.".
He said that Miramax has more than 70 new projects to spread, in addition to its existing library.
"Things are so strong in this area (library) that we were able to speak again produced faster that we have been thinking."
"Hollywood studios are leading the charge in terms of purchase, with the company Weinstein alignment of rights on the biographical film of Meryl Streep on Margaret Thatcher"The iron lady,"a French silent film called"The artist"and the Wu Xia Chinese martial arts epic" "Variety magazine reported in its daily Edition."
In a host of other agreements Lionsgate Entertainment bought the distribution rights in North America for "The Hunters," a film of suspense French, while Sony Pictures Classics bought rights North and Latin for competition Israeli "reference".
JAPAN, MIDDLE EAST SITTING
But the only Hollywood studios account for a small part of transactions hit at the Cannes Festival, where hundreds of Puerto Rico Bollywood movie studios join the network, flog their wares and soak up the heady atmosphere.
A large part of the action nitty gritty takes place under the principal place of the festival in a sprawling warren of stalls where movie executives announce their last - films with titles such as "Dear friend Hitler", "Supreme Champion: revenge is bloody"- and watching movies in individual booths.
Alice Coelho, vendor of studio Eros Bollywood movies, said interest for their high functionality of the page "one Ra" was strong and that no doubt would be to find a buyer. "We are only showing 30 second trailer but people are willing to close deals," said.
Studio U.S. manufacturing Films, which produced kind of small budget films and averages, the largest exceptional this year comes from Chinese buyers willing to align entire film libraries that they sell online, avoiding the State censorship.
"China has really exploded this year," said Miriam Elchanan, senior vice President of sales. "They buy big - numbers as we have never seen...". Internet has a lot to do with it. ?
However, some transactions were hit with the Japan buyers, usually a big client for films of genus or the Middle East, where political instability induced caution on the part of potential buyers, she added.
"The Middle East is a disaster...". When you have all this turmoil, this market becomes very difficult, "she said, adding:"the buyers are here, but they do not buy.""
Some customers approach not too many movies in total. "In Turkey, it's on telenovellas" - series of syrupy TV produced in Latin America, "they are all junkies," said Elchanan.
(Editing by Paul Casciato)
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